Paddy Power has marked England's historic Euro 2025 victory with a series of humorous billboards across London, ahead of the team's open-top bus parade on Tuesday. The bookmaker's adverts playfully contrast the Lionesses' success with the men's team's recent heartbreak, including one reading 'never send a man to do a woman's job'.
The Lionesses defeated Spain in a tense penalty shootout on Sunday, retaining their European crown. After a goalless extra time, England goalkeeper Hannah Hampton saved two penalties and saw a third miss the target, allowing Chloe Kelly to slot home the winning spot-kick. The victory makes them the first senior England team to win a major tournament on foreign soil.
The squad returned to the UK on Monday afternoon, greeted by cheering fans at Southend Airport. They were then taken to Downing Street for a reception hosted by Deputy Prime Minister Angela Rayner, with the famous black door adorned with St George's flags and bunting. The celebrations will culminate in a parade through The Mall on Tuesday.
Paddy Power's campaign also included a social media post captioned 'Beating Spain in a Euros final. It's not for everyone', a clear nod to the men's defeat in the Euro 2024 final. The adverts have been widely shared online, adding to the jubilant atmosphere surrounding the team's achievement.
