Manchester United's strategic approach to the summer transfer window has been revealed, with data analytics playing a pivotal role in the club's decision to sign forward Bryan Mbeumo for a fee that could reach £70 million.
The Data-Driven Decision Behind the Deal
A report from the Daily Mail details how Mike Sansoni, United's recently appointed head of data research, was instrumental in pushing for the acquisition of the Cameroon international from Brentford. Sansoni, who previously spent 11 years with the Mercedes Formula One team in a similar analytical role, compiled research that presented a compelling case to the Old Trafford hierarchy.
The analysis concluded that securing Mbeumo was the closest Manchester United could get to replicating the profile and impact of Liverpool's star forward, Mohamed Salah. This data-backed insight significantly influenced the club's prolonged pursuit, which culminated in the major signing.
Mbeumo's Immediate Impact at Old Trafford
Since his arrival, the 26-year-old has begun to justify the investment and the extensive research. Mbeumo has netted seven goals in 17 appearances across all competitions, with six of those strikes coming in the Premier League.
His importance to head coach Ruben Amorim has been underscored by his consistent selection; Mbeumo started all 16 of United's Premier League matches before departing for the Africa Cup of Nations with Cameroon. His current absence, alongside teammates Amad Diallo and Noussair Mazraoui, forces a tactical rethink for Amorim during the tournament.
United's Mixed Season and Boxing Day Focus
The Reds have experienced an inconsistent first half of the 2025/26 campaign under Amorim but have managed to climb to seventh place in the Premier League table by Christmas. The immediate focus is on securing a victory against Newcastle United at Old Trafford on Boxing Day to build momentum.
United's summer business also included the signings of Matheus Cunha, Benjamin Sesko, Senne Lammens, and Diego Leon, as the club embarked on a significant squad refresh. However, the story behind the Mbeumo transfer highlights a modern, analytical direction at Old Trafford, spearheaded by their ex-F1 data supremo.
