AFL Shock: Damien Hardwick's New Partner Lands Football Role Amid Personal Turmoil
Hardwick's partner lands shock AFL media role

In a development that's sending ripples through the Australian Football League community, Alex Williamson, partner of Gold Coast Suns coach Damien Hardwick, has secured a prominent media role with Channel 7's football coverage.

From Personal Headlines to Professional Spotlight

The appointment comes just months after Williamson's relationship with the triple-premiership winning coach became public knowledge, following Hardwick's separation from his wife of 30 years, Danielle. The personal saga had already captured significant media attention, making this professional move particularly noteworthy.

Williamson, who previously worked in media and communications, will join Channel 7's AFL commentary team, bringing her insider perspective to the broadcaster's coverage of the 2025 season.

A Timeline of Turbulence

  • April 2023: Damien Hardwick resigns as Richmond coach citing personal reasons
  • Late 2023: Hardwick's marriage breakdown becomes public
  • Early 2024: Relationship with Alex Williamson confirmed
  • August 2024: Hardwick appointed Gold Coast Suns coach
  • Present: Williamson secures Channel 7 role

Industry Reaction and Ethical Questions

The appointment has sparked debate within AFL circles about potential conflicts of interest and the blending of personal relationships with professional roles. Some commentators have questioned the timing and optics of the move, while others have defended Williamson's right to pursue career opportunities based on her own merits.

"While personal lives should remain private, the reality is that high-profile relationships in sport inevitably attract scrutiny," noted one veteran sports journalist who wished to remain anonymous.

Looking Forward

As both Hardwick and Williamson embark on their new professional chapters in Queensland, all eyes will be on how their respective roles evolve. The Gold Coast Suns, under Hardwick's leadership, are hoping for a resurgence, while Williamson's media career represents a significant step forward in her own professional journey.

The situation underscores the complex intersection of personal relationships and professional sports in Australia's most watched winter code.