The world of professional sports was treated to a dose of hilarious domestic banter, as Charlotte Viney, wife of Melbourne Demons footballer Jack Viney, publicly called out her husband on social media.
The Social Media 'Ick' That Started It All
The playful spat began when the official Melbourne Demons social media account posted a video of the veteran midfielder during pre-season training. The clip showed Jack Viney pedalling a kart in a manner his wife deemed decidedly childish. Charlotte Viney, a former model, did not hold back in her assessment, commenting on the Instagram post with the cheeky declaration, 'THIS is an ick.' Her witty remark quickly gained traction, amassing over 100 likes from amused followers.
Showing he can take a joke, the footy star saw the funny side. Viney responded to his wife's comment with the retort, 'Too bad, you're stuck with me.' This prompted the Melbourne Demons' social media team to expertly escalate the friendly exchange, seizing the opportunity to engage their audience.
The Demons' Banter-Fueled Rebuttal
Not to be outdone, the club's social media team fired back with a strategic post of their own. They shared an image that showcased Jack Viney's impressive physique as he prepares for the 2026 AFL season. This visual served as the perfect counter-argument to the 'ick' accusation.
The move proved to be a masterstroke in fan engagement. Charlotte Viney promptly approved of the new post, playfully following up with the comment: 'THIS is not an ick,' accompanied by a laughing emoji. The entire exchange highlighted the fun, relatable side of the sports star and his family, endearing them further to the public.
Beyond the Banter: Family Life and Football Focus
This lighthearted moment comes during an exciting time for the Viney family. Back in April, the couple announced they are expecting their third child, who will be another girl. They shared the happy news on Instagram with a caption that read, 'Chaos level in the Viney household: Upgraded. Adding a THIRD gorgeous girl to our gang.' This means Viney, a premiership-winner in 2021, is now the lone male in a household of five.
On the professional front, the one-club player, who made his senior debut in 2013, is looking ahead after a challenging period. The Demons had a tough 2025 season which saw coach Simon Goodwin sacked. The club has since appointed Steven King as the new helm after he beat Collingwood great Nathan Buckley for the role.
King expressed his enthusiasm in a statement, saying, 'Melbourne has a rich history, and I feel very humbled to be given this opportunity at one of the oldest professional sporting clubs in the world. I'm excited to bring my experience to the club and see what we can achieve, together, from next season and beyond.' Fans will be hoping this new leadership, combined with Viney's dedication, will lead the team back to finals footy.
