European football clubs are being shunted around the globe in search of profits, undermining their status as community assets. The upcoming relocation of an Italian Serie A match between AC Milan and Como to Perth, Australia, has intensified concerns about the erosion of local identities and traditions.
Uefa has permitted the fixture, along with a Spanish league match between Villarreal and Barcelona in Miami, following a lawsuit by a US sports promoter. Supporters' organisations in Italy and Spain have condemned the move, arguing that the clue to where a club should play its home games lies in its name.
Critics warn that regular overseas fixtures would undermine the fairness of league competitions, which rely on equal home advantage. While fans abroad may get to see their heroes in meaningful contests, the money spent on staging such games could be better invested in boosting domestic leagues like Major League Soccer.
The trend reflects the hyper-monetisation of elite football, with clubs desperate to compete with the financial might of English Premier League rivals. Spain and Italy have already sold their Super Cup matches to Saudi Arabia, and the cost of 2026 World Cup tickets is likely to rise due to dynamic pricing.
Uefa has vowed to update rules to preserve the integrity of domestic competitions and the bond between clubs and supporters. The Premier League, which once considered an extra round of matches abroad, has distanced itself from the idea. Fans must hold football's governing bodies to their word to prevent the sport from selling its soul.
