World Athletics President Sebastian Coe has revealed his ambitious vision for the future of the sport, emphasising innovation and athlete engagement at the upcoming World Athletics Championships in Budapest.
Speaking at a press conference, Coe highlighted the importance of making athletics more accessible and entertaining for global audiences. "We must evolve to stay relevant," he stated, pointing to potential changes in event formats and digital engagement strategies.
A New Era for Athletics
Coe's proposals include:
- Enhanced fan experiences through interactive technologies
- Streamlined competition schedules to maximise viewer engagement
- Greater emphasis on storytelling around athletes' journeys
The former Olympic champion stressed that these innovations aim to "preserve athletics' core values while embracing modern sporting expectations."
Budapest 2023 as a Catalyst
The Hungarian capital's hosting of this year's championships serves as a testing ground for several new initiatives. Coe praised Budapest's preparations, noting the city's "exceptional facilities and passionate sporting culture."
With athletics facing increasing competition from other sports for audience attention, Coe's leadership comes at a critical juncture for the sport's global development.
