In an era where public declarations of morality dominate social media and political discourse, historian Mark Almond delivers a scathing critique of virtue signalling, arguing that this modern phenomenon does more harm than good.
The Illusion of Progress
Almond contends that virtue signalling creates a false sense of achievement, allowing individuals and organisations to pat themselves on the back for empty gestures rather than enacting meaningful change. 'It's become a substitute for actual activism,' he observes, 'a way to feel righteous without doing the hard work.'
The Social Media Amplifier
Platforms like Twitter and Instagram have turned virtue signalling into a competitive sport, where users vie for approval through performative displays of wokeness. This digital arms race of morality, Almond warns, has created a toxic environment where nuance is lost and ideological purity tests reign supreme.
The Unintended Consequences
- Erosion of genuine debate as people fear being 'cancelled'
- Increased social division through performative outrage
- Distraction from substantive policy solutions
- Growth of hypocrisy among public figures
A Call for Authentic Engagement
Almond concludes by urging a return to substantive activism: 'Real change requires more than hashtags and rainbow logos. It demands uncomfortable conversations, policy changes, and sometimes, personal sacrifice.' His analysis serves as a timely warning against the seductive but ultimately hollow practice of virtue signalling.
