Reform UK insiders have expressed growing irritation over the party's association with controversial figures such as Andrew Tate, warning that his extreme views could deter mainstream voters. Nigel Farage, the party leader, previously described Tate as an 'important voice' for young men and refrained from criticising his misogynistic content.
Senior Reform sources revealed that as the party prepares for a potential role in government, they are attempting to distance themselves from far-right influencers. One source stated they had advised Farage to be 'more careful' about associations, noting that links to 'unpopular characters' could harm the party's appeal to women and the broader electorate.
Another source insisted Tate was 'nothing to do with Reform', adding that the party cannot prevent endorsements from unwanted individuals. Reform has also struggled to shake ties with Stephen Yaxley-Lennon, known as Tommy Robinson, who recently endorsed a Reform candidate despite the party stating he is not welcome.
Polling by More in Common suggests these associations risk alienating new voters. Luke Tryl, the firm's director, said research shows a significant gap in approval ratings for Robinson and Tate between 2024 Reform voters and newer supporters, particularly among women. Tate's approval rating among new female voters is -51.
Tryl warned that the party's links to online right-wing figures could deter wavering female voters who are crucial to Reform's electoral prospects. Other controversial associates include Lady Victoria Hervey, who has defended Jeffrey Epstein's victims and attended party events.
