For decades, the St George's Cross was often seen fluttering in contexts that made many English people uneasy—associated with far-right groups and a certain brand of aggressive nationalism. This perception led a significant portion of the population to quietly distance themselves from their own national emblem.
However, a fascinating shift is underway. According to a new report from the heritage charity British Future, the flag is undergoing a remarkable rehabilitation. It is being steadily reclaimed as a positive symbol of inclusive pride and shared identity, particularly around major sporting events like the European Championships.
From the Fringes to the Mainstream
The study, titled 'This England: How the St George's Cross Brings England Together', highlights a dramatic change in public sentiment. Researchers found that the vast majority of the public now view the flag in a positive light.
Key findings include:
- Over 60% of English adults believe the Cross of St George is a symbol for everyone, regardless of their background.
- Only a small minority (15%) still view it as being owned by the political far-right.
- Major national moments, especially international football tournaments, have been pivotal in normalising its display.
The 'Gareth Southgate Effect'
The report points to a pivotal moment in changing the flag's reputation: the 2018 World Cup. Under the leadership of manager Gareth Southgate, the England team became a symbol of a modern, diverse, and compassionate nation.
Southgate’s own essay, 'Dear England', and the team’s conscious embrace of their role as national ambassadors, helped decouple the flag from past negativity. Flying it became less about a political statement and more about support for a team that represented a new, hopeful vision of England.
A Symbol for All of England
Steve Ballinger, the author of the report, stated, "The St George’s flag has been reclaimed from the far-right... Most people today see it as a symbol of an inclusive and welcoming England, and that’s something that we should celebrate."
This resurgence is not confined to major tournaments. The report notes its increasing appearance at community events, local celebrations, and even as a daily display of pride without the old connotations. The evidence suggests that the English are finally feeling comfortable in their own skin, and their flag is a powerful testament to that evolving identity.
