The US Immigration and Customs Enforcement (ICE) agency has come under fire after deploying controversial recruitment ads featuring rapper DaBaby on the sides of trucks. The move has been widely criticised as tone-deaf, given the artist's history of legal issues and public scandals.
Backlash Over Insensitive Marketing
Critics argue that ICE's decision to use DaBaby's image undermines the agency's credibility, particularly given the rapper's past controversies, including homophobic remarks and assault allegations. Advocacy groups have condemned the campaign as inappropriate and damaging to community relations.
ICE Defends Recruitment Strategy
In response to the backlash, ICE officials stated that the ads were part of a broader effort to attract younger recruits. However, many have questioned the effectiveness of the campaign, with some calling it a misguided attempt to appear 'relatable' to younger demographics.
Public and Political Reactions
The ads have sparked heated debates on social media, with politicians and activists weighing in. Some have accused ICE of poor judgement, while others see it as another example of government agencies struggling to connect with modern audiences.
The controversy highlights the challenges federal agencies face in balancing recruitment needs with public perception, especially in polarised political climates.
