The Hoosiers Pledge to 'Grow Old Disgracefully' on Stage
Iconic Noughties band The Hoosiers have made a bold declaration to "grow old disgracefully on stage," affirming their commitment to performing despite over two decades in the music industry. Formed in 2003, the band has undergone several line-up changes, but core members Irwin Sparkes and Alan Sharland have no intentions of slowing down.
A Legacy of Resilience and Renewal
This year marks a significant milestone for The Hoosiers, as they prepare to release their sixth studio album, Compassion, and embark on a celebratory tour. Their journey has been marked by emotional highs, including a tearful performance at Dingwalls in Camden last year to commemorate the 15th anniversary of their record, The Illusion of Safety. Alan Sharland described the experience as "the best feeling in the world," highlighting the deep connection with their audience.
Irwin Sparkes echoed this sentiment, recalling how both he and Alan were moved to tears twice during the gig. "You don't feel that kind of love on a day-to-day basis," he said, reflecting on sharing memories of their late producer and others no longer with them. The band's fanbase now spans generations, with older siblings bringing younger ones and parents attending with their children, a privilege the duo cherishes.
Navigating Modern Music Industry Challenges
Despite their longevity, The Hoosiers have faced challenges, including a near-loss during the COVID-19 pandemic, which Irwin says renewed their appreciation for live performances. "Each gig is a celebration and joy to be on stage for fans," he emphasized. The band now operates as a "community," making decisions collaboratively with management and their label, Crab Race.
Alan Sharland admitted he never imagined still being in the band in his 40s, especially after intense years in 2009. "I think I wanted to be out earlier than that," he confessed, but working at their own pace in recent years has revitalized their passion. "I'd go for another 15 years if I can," he added enthusiastically.
Embracing Change While Honoring Roots
The music industry has evolved dramatically, with platforms like TikTok reshaping artist success. The Hoosiers have "embraced" these changes, though Alan noted it no longer feels "like it did back in the day." He expressed concern for emerging artists, questioning longevity in an era where "you can't make money from half a single, even if you have that TikTok moment."
Irwin highlighted the benefits of social media, allowing direct fan connections without heavy label support. Their 2023 release, Confidence, marked a "big moment" for the band, representing a coming-of-age where they embraced their strengths. "It was upbeat songs that try to make people smile," Alan explained, emphasizing their focus on challenging themselves musically.
Inclusivity and Fan Engagement
The band praised their fans for fostering an environment of inclusivity and love, teaching them about diversity. "As two cisgender white guys, we're getting our heads around it," Irwin said, noting the genuine conversations they've had with their audience. He also commended Bad Bunny's Super Bowl performance for its inclusivity, reflecting their own values.
However, rising costs in live events pose a concern. Alan admitted ticket prices are now "wild," lamenting that fans save for one or two shows instead of multiple tours. The Hoosiers strive to keep merchandise affordable, charging £65 for a bundle including a hoodie, cassette, LP, and CD, resisting industry norms. "If the public are still buying it, people will charge £70," Alan said, acknowledging the pressure on income streams.
Looking Ahead with Compassion
Their new album, Compassion, features tracks like Sleeping With The Light On, written around 2009 with original band members. Irwin described it as an idea that lingered for nearly 20 years, finally coming to fruition. Alan emphasized their philosophy: "We just write what we love and hope the industry is at the right time."
Reflecting on their 2008 success, they remain optimistic about the future. "We hope that by keeping writing good music and getting it out there, the same thing will happen again," Alan concluded. With a packed schedule and unwavering dedication, The Hoosiers are set to continue their musical journey, growing old disgracefully on stage for years to come.
