Maura Higgins Unveils Provocative Guinness Advert for St Patrick's Day
Reality television personality Maura Higgins has sparked considerable attention by appearing entirely nude in a brand new promotional campaign released just ahead of St Patrick's Day. The thirty-five-year-old Irish brunette left absolutely nothing to the imagination as she was filmed bathing in a bubble bath, with a classic pint of Guinness positioned conveniently beside her.
A Humorous Take on the 'Irish Exit'
During the cleverly edited video clip, while Maura luxuriates in her soak, a separate scene shows a frantic crew desperately searching for the former Love Island contestant inside a traditional Irish pub. The advertisement then cuts back to Higgins, who humorously references making an 'Irish exit'—a colloquial term for slipping away from a social gathering without announcing one's departure.
'There's nothing better than a successful Irish exit,' Maura declares directly to the camera. 'Sneak away quietly in a well-timed Uber. I think it's my new thing.' She elaborated further, stating, 'It's like when you're out or at a pub filming a work thing. I don't think you should say anything to anyone about leaving anywhere. Ya know it's nothing personal, and the people usually understand.'
This new advert, which is currently circulating across various social media platforms, forms a central part of her collaborative campaign with the ride-sharing service Uber, specifically timed for the St Patrick's Day celebrations.
Concurrent Hollywood Success and Glamorous Appearances
Simultaneously, Maura Higgins continues to captivate audiences across the Atlantic with her burgeoning career in the United States. She recently turned heads at the 19th Annual Women in Film Oscar Nominees Party held in Los Angeles, donning a striking printed A-line gown featuring a lace corset top layered underneath.
Accessorising her look with a sophisticated black veil and a pair of elegant lace peep-toe heels, Higgins mingled effortlessly with other celebrities at the Wheelhouse venue. Her appearance follows a successful glamorous debut on the popular reality competition series The Traitors US last month, which has significantly boosted her profile among American viewers.
Expanding Media Presence and Lavish Gifts
Maura is presently engaged in an extensive press tour following her participation in the fourth season of The Traitors US, where she was accompanied by her co-star Lisa Rinna. Her career trajectory has been remarkably diverse since her initial fame on Love Island in 2019, encompassing appearances on Dancing On Ice in 2020, Cooking With The Stars in 2022, and I'm A Celebrity...Get Me Out of Here! in 2024.
Beyond her domestic success, Higgins has successfully branched out internationally, securing a hosting role on Love Island USA: Aftersun. Her unapologetic and memorable performance on Celebrity Traitors further endeared her to American audiences, accelerating her rise to stardom.
In a recent development, Maura added to her designer handbag collection with an extravagant gift—a brand new Hermès Birkin valued at approximately seventeen thousand pounds. This lavish present was bestowed upon her by her Traitors co-star Rob Rausch, aged twenty-seven, as a gesture of reconciliation after he betrayed her during the dramatic season four finale.
Last week, Higgins also made a notable appearance on Page Six Radio at the SiriusXM Studios in New York City, where she appeared in high spirits during an interview with hosts Danny Murphy and Evan Real. Her ongoing series of high-profile engagements underscores her determined effort to establish a lasting presence in the competitive American entertainment industry.
