Billionaire entrepreneur and reality television star Kylie Jenner transformed into a captivating brunette bombshell in a series of new images posted to her Instagram account on Wednesday. The 28-year-old mogul was photographed modeling an array of brown, white, and nude-toned bra and underwear sets, which were designed by her half-sister Kim Kardashian for the immensely popular brand SKIMS.
A Fashionable Collaboration
In the studio shoot captured by renowned fashion photographer Mert Alas, Jenner appeared to be in exceptional physical condition, displaying a toned waistline, defined abdominal muscles, sculpted arms, and slender legs. She styled her dark raven hair in soft, flowing waves and complemented her look with a caramel-toned makeup palette and a striking maroon lip colour.
Jenner accompanied the images with a succinct caption, writing, "Me for @skims everyday cotton <3." The official SKIMS account elaborated further, stating, "Kylie Jenner for SKIMS Everyday Cotton. A next-generation collection of bras, bralettes, and underwear that will take over your top drawer. Launching February 17 at 9AM PT."
Fan Reactions and Excitement
The post generated an enthusiastic response from her followers, with many fans praising her appearance. Comments described her as looking like "a billion bucks" and declared she was "hotter than ever, the queen," often accompanied by fire emojis to emphasise their admiration.
Expanding Horizons into Film
This promotional activity coincides with an exciting period in Jenner's career, as she ventures into the film industry. She is set to appear in a new mockumentary titled The Moment, alongside singer and actress Charli XCX.
The 33-year-old musical artist has spoken positively about her collaboration with Jenner during a recent question-and-answer session in Brooklyn. Charli XCX revealed, "I really enjoyed shooting the Kylie scene, obviously." She added that the film features cameo appearances from several high-profile celebrities, including Jenner and actress Rachel Sennott.
Effortless On-Set Dynamics
Reflecting on the filming process, Charli XCX noted, "The first scene we shot for the film was with Rachel and the last day was with Kylie. So we sort of bookended with two legends, which was pretty cool … two people playing themselves." She found working with Jenner, who attained billionaire status through her cosmetics empire, to be remarkably smooth and enjoyable.
"I think with the Kylie scene, it was so fun, because it really was so easy and effortless and she really, like, played with it, did her thing," Charli XCX explained. This project marks her first major leading role in a film, and she discussed her preparations, mentioning that she portrays a slightly exaggerated version of her real self in the narrative.
Charli XCX, who released her critically acclaimed Brat album in 2024, humorously remarked, "I play — I hope — a slightly different version of my real self in this film. I don't think I'm quite that much of a nightmare the whole time, but I wouldn't really be the best person to ask about that."
