Former Fox Sports rugby league reporter Tiffany Salmond has pivoted to generating income through the personalised video platform Cameo, as she continues to face difficulties in securing further television work as a sideline reporter for NRL games. The Kiwi journalist, who previously covered New Zealand NRL matches for networks including Fox Sports, RNZ, and Sky, is now offering custom video clips to fans for $142.38 each, with business videos priced at $1,922.17.
Joining a Celebrity Roster on Cameo
Salmond joins a diverse array of television personalities, football stars, models, and even Australian Olympic breakdancer Rachael 'Raygun' Gunn on the Chicago-based platform, which is valued at approximately $1 billion. On her Cameo page, fans can request birthday messages, personalised pep talks, answers to specific questions, or tailored advice for various occasions.
The promotional description encourages creativity, stating: 'Whether it's a milestone birthday, an anniversary, or a long-awaited reunion, make it unforgettable with a one-of-a-kind Cameo video from Tiffany Salmond. You'll have the chance to customise your request, like asking them to mention inside jokes, share words of wisdom, or work in their signature catchphrases.'
Challenges in Rugby League Journalism
Salmond has been vocal about her struggles to re-enter television reporting since concluding her on-camera work in New Zealand. She attributes part of her job search difficulties to what she describes as a 'boys' club' culture in rugby league television journalism, where she believes men are permitted to be edgy and expressive, while women are expected to conform to narrow standards of attractiveness without being overly sexual.
In reflections shared online, Salmond asserted: 'I wasn't let go because I failed. I was cut off while thriving, connecting, performing and being embraced by the audience. It's not due to lack of audience support – that's been overwhelming. It's not about performance, talent or knowledge, either.'
She elaborated on systemic barriers, noting: 'What I've come to realise is that sometimes, when you don't fit a traditional mould – especially as a woman in rugby league – you become harder for the system to place. I'm not a former player. I'm not someone's daughter. I didn't come through the usual production lines.'
Attempts to Secure Broadcast Roles
Salmond has disclosed meetings with Triple M radio and Channel Nine in Sydney regarding potential opportunities, but reported that 'nothing came from it.' Despite receiving supportive feedback from fans and internal praise for her on-air attributes, she remains sidelined from mainstream broadcasting roles.
Unusual Interactions with NRL Players
In a separate revelation last September, Salmond described receiving 'bizarre and weird' flirtatious videos from NRL players via direct messages on social media platforms like TikTok. She recounted that these videos often arrived without context or introductory messages, featuring sexually charged content or explicit audio, such as moaning soundtracks.
Salmond expressed bewilderment, questioning: 'This is a very unique way of flirting that I've never experienced from anyone outside of the NRL, so I don't know what's going on here. Is this their locker room talk or do they think this works?' She speculated that professional athletes might be inept at flirting due to typically receiving abundant attention, adding that she takes pride in possibly being among the first women to call out such behaviour as strange.
As Salmond navigates her career transition, her move to Cameo highlights broader issues of gender dynamics and employment challenges within sports media, while providing fans with a novel way to engage with a familiar face from NRL coverage.
