Coleen Rooney Hosts Glamorous Primark Collection Launch in London
Coleen Rooney made a stunning appearance at the launch dinner party for her new Primark collection on Thursday evening, held at The 1 Hotel Mayfair in London. The 39-year-old I'm A Celebrity star looked radiant in a chocolate satin dress from her latest collection, featuring spaghetti straps, a plunging V-neckline, a daring thigh-high slit, and delicate lace trims.
Mother-Daughter Duo Steals the Spotlight
Coleen was joined by her proud mother, Colette, who coordinated in a chic chocolate brown top and trouser ensemble. Coleen elevated her look with pointed slingback heels, gold statement earrings, and an elegant updo, while Colette added silver sparkly heels and beamed alongside her daughter throughout the event.
Celebrity Guests Add to the Glamour
The star-studded guest list included:
- Jess Wright, who looked effortlessly chic in a grey powersuit.
- Ashley James, stylish in a brown leather jacket and beige striped shirt.
- Georgia Kousoulou, stunning in a grey mini shirt dress with black knee-high boots.
- Chloe Lewis, chic in a grey structured blazer and wide-leg trousers.
- Scarlett Moffatt, opting for a blue striped shirt and dark denim jeans.
- Danielle Lloyd, effortlessly chic in a cream knit waistcoat and light blue jeans.
- Gabby Allen, incredible in a white co-ord with matching stiletto heels.
Showcasing the 'By Coleen' Collection
The launch celebrated Primark's partnership with Coleen on the 'By Coleen' collection, which focuses on stylish, affordable everyday essentials. Coleen modelled six looks from the range, including a black shoulder-pad T-shirt with cream culottes, a beige zip-up jumper and shorts set, and a sleek black vest top with striped shirt and jeans.
Other highlights featured a chic beige longline mac coat, a black satin dress with lace trims, and a crisp white funnel neck jacket. The collection emphasizes clean silhouettes, soft fabrics, and wearable colors, with prices starting from £7 for items like the shoulder-pad T-shirt, up to £34 for the mac coat.
Coleen's Vision for Affordable Fashion
In a statement, Coleen expressed her excitement about the collaboration: 'Primark has been part of my life for years. I've always believed you don't need to spend more to look great. This collection is designed to be versatile and stylish for busy lives, from the school run to meetings.'
Mary Lucas, Womenswear Trading Director at Primark, added: 'We're thrilled to work with Coleen. This collection embodies our shared belief that great fashion should be accessible and wearable for any occasion.'
The 'By Coleen' collection is available in 16 international markets from March 10, with options for in-store shopping, online browsing, and Click & Collect services in Great Britain.
