This Morning Viewers Left Cringing Over Alison Hammond's Valentine's Interview with Chris Hemsworth
Fans of the popular daytime show This Morning were left feeling deeply uncomfortable after watching what many have described as a 'cringe-fest' Valentine's interview between presenter Alison Hammond and Australian actor Chris Hemsworth. The segment, intended to promote Hemsworth's latest film Crime 101, instead became a major talking point for viewers due to Hammond's behaviour, which overshadowed the film itself.
A Cinematic Setting That Fell Flat
The interview took place in a cinema decorated for a Valentine's date, complete with champagne and cupcakes, aiming to create a romantic atmosphere to discuss the thriller Crime 101, which centres on a planned multimillion-dollar heist. However, the setup quickly turned awkward as Hammond, 51, and Hemsworth, 42, engaged in a conversation that left many viewers wincing.
When Hammond asked Hemsworth why viewers should choose Crime 101 on Valentine's Day Eve, he responded by highlighting the film's gripping nature. 'Once the momentum kicks from the beginning, you are on the edge of your seat and holding on to your partner. I think that'd be the safest place to do it. It makes for a great night out. Where else would you want to be big dark room with a bunch of strangers and your loved one?' he explained.
Hammond's reply, however, took a cringe-inducing turn as she joked, 'Oh, well, I'm quite enjoying this dark room with you, to be fair.' This comment set the tone for the rest of the interview, which many fans found overly familiar and uncomfortable.
Viewer Backlash and Social Media Reaction
The interview did not go down well with This Morning viewers, with a flood of criticism emerging on social media platforms like Twitter/X. Many described the segment as 'cringe', while others criticised Hammond for 'screaming' in Hemsworth's face during the exchange.
Key viewer comments included:
- 'Hammond interviews Cringe fest you seen one you seen them all me me me me bab babes howling zzzzzz.'
- 'Cringe interview. Poor Chris! #ThisMorning.'
- '#thismorning the things they have to do to promote their movies.'
- 'Awful woman. Screaming in his face #ThisMorning.'
- 'Imagine her laughing like that in your face #thismorning.'
These reactions highlighted a widespread sentiment that Hammond's approach was overly intense and awkward, detracting from the promotional intent of the interview.
References to Previous Interviews and Awkward Jokes
Earlier in the conversation, Hemsworth brought up Hammond's previous 'date night' interview with another Australian actor, Hugh Jackman, 57. Joking about the setup, Hemsworth noted, 'You know, as an Australian man, I saw the interaction, or date, if you can call it, that you had with Hugh Jackman, and I was pretty disappointed you brought the flowers and the cake and the champagne and everything. That's not how Australian men roll. So this time I wanted to do it and show you how it's supposed to be done. Show him how it's supposed to be done.'
In a further awkward moment, Hammond revisited the topic of Jackman at the end of the interview, making a suggestive joke by stating that Hugh was 'very big down under'. This prompted an uncomfortable laugh from Hemsworth, adding to the cringe-worthy atmosphere that viewers had already noted.
This Morning airs on weekdays from 10am on ITV and is available to stream on ITVX, but this particular segment has certainly left a lasting impression for all the wrong reasons among its audience.
