Rhode Island May End Mr. Potato Head Licence Plates Following Hasbro's Departure
For decades, Rhode Island residents have enjoyed the unique option of featuring Mr. Potato Head on their specialty licence plates. However, this longstanding tradition could soon come to an end following Hasbro's decision to relocate its headquarters from the state to Boston. Two state legislators are now pushing to remove the iconic character from the Division of Motor Vehicles' offerings, arguing that the move is necessary in light of the company's exit.
Legislative Proposal Targets Hasbro's Iconic Character
Earlier this month, a proposal was introduced that would direct Rhode Island's Division of Motor Vehicles to cease providing Mr. Potato Head as an option for specialty licence plates. Currently, these plates cost approximately $40, with half of the proceeds supporting the Rhode Island Community Food Bank. The legislation has sparked debate over state identity and economic loyalty.
Representative Brian Newberry, a Republican from North Smithfield, explained his rationale for filing the bill in an email statement. He emphasised that Hasbro's departure will result in "untold economic harm and loss of tax revenue" for Rhode Island. "There is no reason we should be advertising their products on our licence plates," Newberry asserted. "It may seem trivial compared to many other things but it's a matter of self-respect."
A Legacy of Support for the Community Food Bank
The Mr. Potato Head licence plates were first issued in 2002 to mark the 50th anniversary of the beloved toy, which gained further fame through appearances in the "Toy Story" film series. The design features a small image of Mr. Potato Head holding a sign for the Rhode Island Community Food Bank, with the phrase "help end hunger" displayed at the bottom.
Kate MacDonald, spokesperson for the food bank, noted that the licence plate programme began when Mr. Potato Head was "all over the state and was having a moment." Over the years, the initiative has generated nearly $60,000 in donations. "And while it has tapered off over the years, it's been a steady way for people to contribute," MacDonald added, highlighting the charitable aspect of the plates.
Hasbro's Historic Move and the Future of the Plates
Hasbro, the toy giant behind brands like Monopoly and My Little Pony, acquired the Mr. Potato Head brand and later introduced the plastic potato body that is familiar today. The original 1952 version required children to use their own vegetables to attach the facial features. Last year, the company announced plans to move its headquarters to Boston by the end of 2026, ending nearly 70 years of operation in Pawtucket, Rhode Island.
An email seeking comment was sent to Hasbro regarding the potential discontinuation of the licence plates. As the debate unfolds, Rhode Islanders face the possibility of losing a quirky piece of state heritage that has supported local hunger relief efforts for over two decades.
