BBC Radio 2 presenter Sara Cox has publicly endorsed a daily hair supplement, crediting it with rescuing her locks from dryness and dullness and giving her iconic fringe a new lease of life.
The Search for a Hair Solution
The 51-year-old broadcaster explained that she had noticed her hair feeling dry and looking lacklustre. Rather than seeking a temporary fix, she wanted a substantial solution to improve the health and thickness of her hair. This led her to become an ambassador for the brand Dr Vegan and its product, Hair Saviour.
"My hair was feeling a little bit dry and it was looking a bit dull, so I needed help," Sara stated. "I wasn’t interested in a quick fix. My saviour, quite literally, is Hair Saviour."
Visible Results and Key Ingredients
Cox reported a noticeable improvement after consistent use. After about six weeks, she observed less hair shedding and her hair began to feel fuller. The progress continued, with new baby hairs appearing after eight to ten weeks.
"You’ve got to stick with it," she advised, "but with my iconic fringe, it’s looking fuller and better than ever. Bottom line is my own hair just feels healthier and definitely feels fuller."
The award-winning supplement, which costs £25.99 for a 30-day supply, combines 14 scientifically studied ingredients. A key component is AnaGain™, a pea shoot extract. Clinical research on this ingredient suggests it can increase the natural inclination for hair growth by up to 78% and prolong the hair growth cycle.
Other vital nutrients in the formula include Biotin, Zinc, and Selenium to support scalp health and hair strength. The brand states it is 100% vegan, cruelty-free, and contains no additives.
Customer Feedback and Alternatives
Customer reviews largely echo Sara Cox's positive experience. A brand survey from June 2024 found that 81% of users who took the supplement for three months or more felt it was effective. Many reported improved hair strength and new growth.
One user, Emma, 53, said her hair "felt different within a month" after damage from bleaching, while Rebecca noted smoother, less brittle hair despite managing an autoimmune illness.
However, results can vary. One reviewer mentioned not seeing a personal difference in volume after six months, though their hairdresser had noticed an improvement.
For those considering alternatives, other options include Feel's Hair Support supplement and Champo's topical hair growth serum. Dr Vegan also offers a subscription service for a three-month supply at £69.99, which brings the daily cost down to approximately 78p per day.
For many dealing with hair thinning due to age, stress, or nutritional gaps, this combination of celebrity endorsement and clinical backing offers a promising, natural avenue for restoration.
