Reality television star and businesswoman Kim Kardashian has found herself at the centre of a fresh online storm, this time involving futuristic brain chip technology. The controversy erupted after the 45-year-old discussed concerning results from a brain scan on the rebooted seventh season of her family's reality TV show.
The Shocking Revelation on Screen
During the show, Kardashian's celebrity psychologist, Dr Daniel Amen, presented initial scan results that indicated 'low activity' in parts of her brain. He described these areas as 'holes' in her frontal lobe, which he suggested were likely a result of chronic stress. A visibly shaken Kardashian responded by saying she could not accept the findings and needed to 'get on a plan' to address the issue, quipping that she had 's*** to do this summer.'
The star, who is notably in the process of trying to pass the California Bar exam, later told Good Morning America that 'everything works out.' However, her history of endorsing various health and wellness products, including some not approved by the FDA, quickly led sceptics online to question her motives for sharing the private medical information.
Internet Theorists Point to Neuralink Deal
Almost immediately, social media platforms, particularly X (formerly Twitter), lit up with conspiracy theories. A significant number of users speculated that Kardashian's disclosure was a calculated first step in a promotional campaign for Elon Musk's Neuralink brain-computer interface.
One user wrote: 'Kim Kardashian is about to attempt to sell us at the most sinister end of the spectrum brain chips/neuralink... All this "I'm so stupid my brain don't work good me can't pass no bar," is a roll out I can't be fooled.'
Another theorised a detailed narrative: 'My money is on her using this to set the stage for getting a NeuroLink, telling everyone how much better she is, and then immediately passing the bar to “prove” it works.' The theory suggests a storyline where her reported difficulty with the bar exam, linked to low brain activity, would be miraculously solved by the implant. Even YouTube personality Tyler Oakley joined the conversation, asking if she was 'laying the groundwork for a neuralink deal.'
What is Neuralink and How Does It Work?
Neuralink was co-founded by Elon Musk in 2016 with the ambitious goals of treating neurological disorders and eventually merging human intelligence with artificial intelligence. The company's flagship product is the N1 implant, a coin-sized device placed into the skull.
The implant uses hair-thin threads inserted into specific brain regions to form a 'brain-computer interface' (BCI). It reads electrical signals from the brain and translates them into commands, such as moving a cursor on a computer screen, via Bluetooth to a connected device.
The technology is still in early trials. In July, the ninth recipient, Audrey Crews, who has been fully paralysed for two decades, demonstrated its potential by writing her name on a screen for the first time since 2005. The procedure involves drilling a hole in the skull to implant the device. While it represents a breakthrough for some patients, the long-term safety and efficacy are still under evaluation, and it cannot read general thoughts, only specific motor commands.
A Pattern of Promotion or a Genuine Health Scare?
Critics point to Kardashian's past commercial endorsements in the wellness space as a reason for their suspicion. The star has previously promoted controversial full-body MRI scans and non-FDA approved products, leading many to view her latest health revelation through a lens of commercial opportunism.
The public reaction underscores a deep-seated scepticism towards celebrity-driven health narratives, especially when they intersect with emerging and ethically complex technologies like neural implants. For now, the theories remain unsubstantiated speculation. The Daily Mail has approached Kim Kardashian for comment on the allegations.
