Britons are spending £5.6 billion annually on organic beauty products, according to a new survey. The study of 2,000 adults found that 69% try to 'eat clean' by cutting back on processed foods, and this focus on natural ingredients now extends to cosmetics, with 47% actively seeking out products with natural ingredients.
On average, consumers spend £232 per year on organic beauty items. Popular choices include products infused with natural oils such as coconut, seed, tea tree, rosehip, moringa, and marula, as well as marine algae and seaweed. Upcycled ingredients like coffee grounds and fruit peels are also in demand, alongside plant-based alternatives like bakuchiol.
The survey, commissioned by St. Ewe Free Range Eggs to celebrate World Egg Day, revealed that 71% of organic product buyers are willing to pay an average of 28% more than for non-organic equivalents. Additionally, 16% always seek out organic ingredients, while 36% often do so. Motivations include improving skin health and avoiding artificial ingredients.
Bex Tonks, farmer and founder of St. Ewe, said: 'The clean eating movement has clearly spilled over into skincare - consumers are no longer just reading food labels, they're scrutinising beauty labels too.' She noted that dietary awareness is shaping beauty routines, with 59% of respondents viewing their diet as part of their beauty regime. Popular nutritional sources include eggs (45%), yoghurt (44%), and berries (43%).
The study also found that 23% of people have made their own beauty products using kitchen staples like eggs, lemon, and vinegar. Tonks added: 'We've always believed that beauty starts from within - and our new report shows eggs are a key part of that.'
