Television and radio personality Amanda Holden joined businesswoman Sam Faiers for a glittering event in London on Thursday, celebrating a major philanthropic milestone for the wellness brand Revive Collagen. The brand announced it had reached the incredible achievement of providing one million life-changing vitamin grants to mothers and children in need across the globe.
A Night of Glamour and Giving
The Heart Radio presenter, 54, who has been a brand ambassador since 2021, commanded attention in a chic, diamond-embellished white waistcoat and matching trousers. She elevated her frame with a pair of striking silver pointed heels and draped a stylish white faux-fur coat over her shoulders. Amanda accessorised with a stack of silver diamond choker necklaces, confidently striking a series of poses for the cameras alongside the brand's co-founder.
Sam Faiers, 34, looked equally sensational in a semi-sheer, pearl-embellished one-shoulder dress. She complemented her ensemble with a pair of bold silver diamond statement earrings and wore her brunette hair in a sleek updo. The event also saw the arrival of Rochelle Humes, 36, who beamed as she posed for pictures, wrapped warmly in a chic taupe wool coat.
The Power Behind the Brand
The celebration was more than just a glamorous party; it marked a significant charitable achievement. In 2023, Revive Collagen launched a partnership with the non-profit organisation Vitamin Angels. Through this initiative, the brand pledged a 1-for-1 vitamin donation for every box of Revive Collagen sold in the UK. Each donation provides a child with a vital six-month supply of essential vitamins and minerals.
Sam Faiers co-founded the brand in August 2020 with her long-time business manager, John Bailey, and she still holds the majority stake. Revive Collagen has become one of the UK's fastest-growing wellness brands and is now stocked in over 4,000 stores worldwide. Its ready-to-drink liquid collagen supplements have propelled it to become Europe's fastest-growing collagen brand.
Star Power and Future Ambitions
Sam has successfully leveraged serious celebrity influence to build the brand's profile. Alongside Amanda Holden, A-list hair stylist Chris Appleton, known for working with Kim Kardashian and Jennifer Lopez, is also a face of the brand. This strategy places Sam among a growing list of celebrities, like Coleen Rooney and Holly Willoughby, who are investing in the wellness sector.
A source close to Sam revealed the scale of her ambition, stating, 'With a huge US launch on the horizon later this year, including launching into more than 6,000 retail stores, the brand is now forecasting over £100 million in revenue in the next couple of years.' The insider added that Sam has her sights set firmly on becoming one of the country's most successful self-made businesswomen.
As the formal celebrations concluded, the event transformed into a vibrant party. Guests enjoyed drinks and danced the night away to a live singer, capping off an evening that perfectly blended style, success, and substantial social impact.
