Designer Anya Hindmarch, known for her iconic googly eyes and Universal Bag, has partnered with Boots for a new collaboration that reimagines classic toiletries. The collection, which launched at her Village Hall store on Pont Street, is now available online at boots.com for a limited time.
The range includes everyday staples such as nail varnish remover, hand sanitiser, toothpaste and beauty blenders, all given a playful twist with bold graphics and witty details. The products aim to bring personality to practical items, a hallmark of Hindmarch's previous collaborations with supermarkets like Sainsbury's, Waitrose and Morrisons.
A key item is the Universal Bag, refreshed in Boots' signature blue and white colour palette. The bag features vintage-style typography and design nods to the brand's pharmacy heritage, including references to white coats and dispensary-inspired details, blending nostalgia with modernity.
Speaking about the partnership, Hindmarch said: 'This is a truly iconic collaboration for me – Boots is part of the very fabric of the UK. The chance to play with, and ‘Anya-ise’, everyday toiletry essentials has been the most fun project.' The collection is described as a January pick-me-up, adding a touch of joy to bathroom cabinets.
