McDonald's is planning to launch a range of 'dirty sodas' and cold coffees as part of a new autumn menu across more than 500 restaurants in Wisconsin, Colorado and surrounding areas. The fast-food chain said the drinks were inspired by its short-lived CosMc's spin-off brand, designed to appeal to younger Gen-Z audiences.
The new lineup includes the Toasted Vanilla Frappé, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher and Creamy Vanilla Cold Brew. A dirty soda is a base soft drink, such as Coca-Cola or Sprite, mixed with syrup or flavoured coffee creamer, and has become popular among teens and those who avoid alcohol.
The trend originated in Utah, where the large Mormon population typically does not drink alcohol, and gained further traction after singer Olivia Rodrigo posted about it in 2021. McDonald's noted that beverages are seeing strong momentum, particularly among Gen Z customers seeking cold, flavourful treats for afternoon refreshment or snack breaks.
Alyssa Buetikofer, chief customer experience and marketing officer of McDonald’s USA, said the test was an opportunity to meet evolving tastes and show up in new moments. The trial is set to begin on 2 September. The announcement comes just months after the chain began closing all CosMc's locations, which launched in Illinois and Texas just over a year ago.
