Young Brits under 28 are the most likely to skip breakfast, according to a survey of 2,000 adults. Gen Z skip breakfast on average twice a week, opting to hit the snooze button and scroll social media instead of eating.
The study, commissioned by UFIT, found that 22% of those who skip breakfast use the time to get a head start on work or decide what to wear, while 11% prioritise their skincare routine. Over half of Gen Z (58%) and Millennials (63%) enjoy breakfast more when not rushing to work.
Brits have only 13 minutes for breakfast on average, with 14% cramming it into five minutes or less. Almost half (44%) say breakfast sets them up for the day, yet many skip it due to time constraints. Common grievances include eating the same thing daily, not feeling hungry early, and boredom with routines.
To save time, some opt for liquid breakfasts: 15% choose smoothies, 13% protein shakes, and 12% milkshakes. Meanwhile, 26% consider a cup of coffee or tea as breakfast. Popular quick options include porridge (28%), eggs on toast (22%), and bacon sandwiches (14%).
A UFIT spokesperson said: 'Just because you're busy doesn't mean you should miss out on the enjoyment of breakfast. The first meal is crucial for setting us up for a good start.' They noted that 34% of Millennials who skip breakfast would eat if they had more time, and 28% would if they had something quicker to grab.
