Best supermarket coffee, taste-tested by a caffeine lover. Get café-quality flavour at home, without the price tag or queue.
Our Top Picks
- Best coffee beans: M&S Fairtrade Italian coffee beans, 227g
- Best instant coffee: Waitrose gold roast instant coffee, 100g
- Best ground coffee: Morrisons organic ground coffee, 227g
- Best decaf coffee: M&S Fairtrade gold decaf instant coffee, 100g
- Best coffee bags: Sainsbury's Taste the Difference Italian style coffee bags x 10
Coffee lovers can be notoriously hard to please. We all have our preferences – whether it's a silky flat white, a frothy cappuccino or a strong espresso to kick-start the day – but keeping up with café habits can quickly become expensive. Add in busy mornings when there's barely time to boil the kettle, let alone queue at your local coffee shop, and it's easy to see why many of us are looking for a quicker, more affordable fix at home.
That's where the best supermarket coffees come in. Believe it or not, they can now rival even the best barista-made brews. Supermarkets have noticeably raised their game in recent years, catering to growing demand for higher-quality, more ethically sourced options. Today, you'll find everything from freshly roasted organic beans and Fairtrade arabica blends, to instant speciality coffees and even coffee teabags designed for ultimate convenience.
With so much on offer, choosing which supermarket coffee deserves a place in your trolley isn't always straightforward. To make it easier, I set about taste-testing a broad range of options. After plenty of sipping on countless cuppas, I've rounded up the most delicious supermarket coffees to add to your next weekly shop.
If you're after more delicious and excellent value buys to add to your food shop, the IndyBest team have tested everything from the best supermarket olive oils and best supermarket sourdough to the best supermarket butter, best supermarket champagnes and best supermarket wines.
The best own-brand supermarket coffee blends for 2026 are:
- Best coffee beans – M&S Fairtrade Italian coffee beans, 227g: £3.60, Ocado.com
- Best instant coffee – Waitrose gold roast instant coffee, 100g: £3.70, Waitrose.com
- Best ground coffee – Morrisons organic ground coffee, 227g: £3.60, Morrisons.com
- Best decaf coffee – M&S Fairtrade gold decaf instant coffee: £3.75, Ocado.com
- Best coffee bags – Sainsbury's Taste the Difference Italian style coffee bags x 10: £3, Sainsburys.co.uk
1. M&S Fairtrade Italian coffee beans, 227g
Best Coffee beans
Strength 4
Quantity 227g
Why we love it: Rich without tasting bitter. Beans grind smoothly.
You can always count on M&S to deliver the goods, and we're not just talking quality pants and socks. Opening the packet is a delightful experience in itself as you're greeted with a burst of rich aromas that hint at chocolate and toasted nuts. There's a subtle caramel whiff too, giving the impression of a well-rounded, carefully roasted bean. As a medium/strong coffee, the flavour is bold yet balanced, and there's a soft, natural sweetness to each sip. While it has the depth you'd expect from an Italian-style roast, it avoids the harsh bitterness that some supermarket dark roasts can carry. It's ideal for pairing with flaky pastries and is a great all-rounder that's sure to satisfy seasoned coffee lovers or casual drinkers. In fact, any guests you serve it to will surely be coming back for a second cup of this one.
2. Waitrose gold roast instant coffee, 100g
Best Instant coffee
Strength 3
Quantity 100g
Why we love it: Quick and easy to prepare. Smooth and balanced flavour. No bitterness.
Take note: May be too mild for espresso fans.
Instant varieties often get overlooked in favour of freshly ground options but Waitrose's gold roast coffee proves that convenience doesn't have to come at the expense of quality. We prepared ours with one heaped teaspoon of granules and mixed with freshly boiled water. No milk or sugar was added initially to allow the pure flavour to shine through and we found that it dissolved quickly and evenly, producing a smooth, dark-brown brew with a light crema-like froth on the surface. Aroma-wise, you get immediate notes of toasted nuts and it lacks the burnt or overly acidic smell that can plague many instant coffees. The strength is moderate with enough caffeine kick to make it suitable for a morning cuppa. It's not a bold, espresso-like experience, but it's far from bland. With its smooth profile and balanced strength, we think it makes for a dependable cupboard staple. It's perfect if you want quality without the fuss of a cafetière or espresso machine.
3. Morrisons organic ground coffee, 227g
Best Ground coffee
Strength 4
Quantity 227g
Why we love it: Organic. Versatile grind. Lacks bitterness.
Take note: Not as nuanced as specialty or single-origin coffees.
If ethical sourcing and solid flavour are important to you, we'd highly recommend Morrison's organic ground coffee. Budget-friendly yet brilliant quality, it manages to punch above its weight in both aroma and taste. Made from arabica coffee beans, the aroma is earthy and mildly nutty upon opening the packet, with subtle notes of dark chocolate. Once brewed, the scent deepens with hints of fruit and that's reflected in the flavour, too. On the palate, it provides a clean and smooth flavour, and we detected a faint smokiness on the finish, along with a pleasant cocoa aftertaste. Because of this, we think it would pair amazingly with buttery pastries or a piece of indulgent chocolate cake. As a ground coffee, this option can also be prepared using a variety of brewing methods, from French press to drip filter and moka pot, so it's really versatile. While it may not have the complexity of a specialty roaster's beans, it's well-rounded and free from bitterness – something not always guaranteed at this price point.
4. M&S Fairtrade gold decaf instant coffee, 100g
Best Decaf coffee
Strength 3
Quantity 100g
Why we love it: Convenient and easy to prepare. Decaf without dullness. Mellow taste.
Take note: No caffeine hit – a plus for some, but a deal-breaker if you're after an energy boost.
Let's face it, caffeine isn't for everyone, so whether you're watching your caffeine intake or simply want a gentler evening brew, it's worth having a decaf option to hand. But there's no need to fear stepping into a flavourless void (as is often the case), as M&S's gold decaf instant coffee makes a strong case for the decaf cup. Being an instant coffee, it's wonderfully low maintenance. Just add one to two teaspoons, pour over hot water, give it a stir, and you're good to go. For an instant decaf, the flavour is surprisingly robust. A medium-strength brew, it has a smooth texture and a gentle bitterness that adds depth without feeling overpowering. Plus, it made our kitchen smell like a busy coffee shop during the morning rush, which we think is a surefire sign of a decent cup of java. While it won't appease fans of a lovingly brewed espresso, it's fast, fuss-free and satisfying – especially for those who want to keep their caffeine in check without sacrificing taste.
5. Sainsbury's Taste the Difference Italian style coffee bags x 10
Best Coffee bags
Strength 4
Quantity 10 individually wrapped bags
Why we love it: Convenient and mess-free. Good flavour. Compostable.
Take note: Less control over brew strength. More expensive than instant coffee per cup.
Coffee bags are one of the most convenient ways to enjoy a cup of Joe without the hassle, and these ones from Sainsbury's make a strong case for their place in your kitchen cupboard. The grown-up sibling of the humble tea bag works in much the same way – dunk your coffee bag into a mug, pour on freshly boiled water and leave to brew for around three minutes. This method does offer less control over brew strength but, generally, the longer you leave it, the stronger it tastes. We also found that a quick stir and a gentle squeeze with a spoon at the end helps extract the full flavour. Ideal for those who want something better than instant but don't have the time (or patience) for a French press or pour-over setup, this pack includes 10 individually wrapped (and compostable) bags of the supermarket's Taste The Difference range of Italian-style arabica coffee. Upon opening, we found that the smell was pretty underwhelming, but our taste buds definitely perked up once we got brewing and took that first sip. It brewed impressively fast and, upon tasting, we were surprised at how flavourful these coffee bags were. There's a clear backbone of dark chocolate and roasted nuts, but we also tasted a soft, natural sweetness that kept things interesting. Stronger than you'd think, these are a solid choice for coffee drinkers who value convenience.
What is the best supermarket own-brand coffee?
The best supermarket-own brand coffee will largely depend on your preferences and how you like to brew at home. If you're after a more elevated experience and don't mind a bit of kit, whole beans or ground coffee are the way to go, with our top picks coming courtesy of M&S and Morrisons. If convenience is paramount though, there are plenty of instant coffee options out there that don't scrimp on flavour. We really rate Waitrose's gold roast for a balanced and smooth cup, while the Sainsbury's coffee bags strike a sweet spot between quality and ease. Alternatively, M&S's gold decaf instant coffee is a strong contender for those wanting flavour without the buzz.
How I tested supermarket coffee
With the help of my fellow coffee-loving husband, I tested a wide range of supermarket own-brand coffees – including beans, ground, instant, and even coffee bags – from major UK retailers like M&S, Waitrose, Morrisons and Sainsbury's. We tried a mix of standard and premium lines, and each coffee was prepared following the packaging instructions. For whole bean coffee, we used a coffee machine (the Sage barista touch impress) on the same espresso setting each time, while ground variations were brewed using a moka pot. Meanwhile, instant coffees were mixed with hot water at the recommended ratio, and coffee bags were brewed in freshly boiled water for the specified time. All coffees were tested black to appreciate the full flavour experience before adding milk and sugar to taste where appropriate. We then assessed each coffee against a number of factors, such as aroma, flavour, aftertaste and value for money.
Why you can trust IndyBest reviews
Sarah Jones is IndyBest's assistant editor and has years of experience writing and editing shopping content across food and drink, kids and home appliances. So, it's fair to say she knows a thing or two about finding quality products, whether that's a fancy new coffee machine or gifts for a loved one. For this round-up, Sarah combined her love of a good brew with her shopping expertise to steer her selection of the best supermarket own-brand coffee.
