Colin Firth's ex-wife Livia Giuggioli has publicly cancelled Gwyneth Paltrow after the Goop founder appeared in an advertisement for an Israeli property company amid ongoing conflict in Gaza. The Oscar-winning actress faced widespread backlash for her role in a commercial for luxury real estate development 51 Park, which critics say is located near areas where Palestinians are being killed and displaced.
Backlash Over Israeli Property Ad
The 53-year-old actress's advertisement, filmed in New York, went viral on social media, with many users accusing her of supporting genocide and coining the term 'Gwynocide'. The controversy has drawn sharp criticism from activists and celebrities alike.
Livia Giuggioli's Response
Livia Giuggioli Firth, an activist and Colin Firth's ex-wife of 22 years, took to Instagram to express her outrage. In a video that has since gone viral, the 56-year-old announced she had cancelled Paltrow's upcoming visit to her Italian farm, which was planned as a soil-to-fork farm experience.
Giuggioli stated: "I just cancelled Gwyneth Paltrow. She was supposed to come to the farm in a couple of weeks time on a tour, a soil-to-fork farm experience. And we just cancelled her because what she did is completely unacceptable."
Appeal to Hollywood
Urging others in the entertainment industry to take a stand, Giuggioli recalled being told by agents not to post about her activism. She said: "Now, I hope the reverse is going to happen - that Hollywood and people in Hollywood are going to start cancelling those who actually support the genocide."
She added: "Because it's not even being silent. There is no excuse for being silent anymore - and many, many people are silent. So let's not even go to the, 'If you're silent, you're complicit argument.'"
Direct Criticism of Paltrow
Addressing Paltrow directly, Giuggioli questioned: "Making an ad for a luxury condo is as disgusting as it can be for someone with privilege. It's like how detached are you from reality? You're either so detached that you need to be cancelled, because you live in another world. Or you're actually a really, really nasty person. Or you are stupid. Which of the three are you, Gwyneth Paltrow? And definitely you are not coming to our farm!"
Public Reaction
Fans supported Giuggioli's stance, with comments such as: "Well done Livia for cancelling her booking and for letting the whole world know that this is not how to behave. We don't tolerate Gwynociders! End of!" Another wrote: "Brilliantly spoken Livia. Thank you for speaking out. Hoping very much that others will follow." A third added: "Bravissima I wish more people had the courage of their convictions like this. What Gwyneth Paltrow has done in that advert is unacceptable and everyone should make that clear."
The Mirror has contacted representatives for Gwyneth Paltrow for comment on this story.
