Significant behind-the-scenes disruption, described as "meltdowns", is reportedly unfolding at ITV's daytime television department following a series of drastic cost-cutting measures. The changes have uprooted flagship shows and led to cramped working conditions, sparking viewer criticism and speculation about the future of a leading presenter.
Studio Shuffle Sparks Cramped Conditions
In a major operational shift, ITV has relocated its core daytime line-up from larger studios in west London to a significantly smaller facility in Covent Garden. The move affects Good Morning Britain, Lorraine, This Morning, and Loose Women.
The new studio's limited space has created notably cramped conditions for production teams and on-screen talent. One of the most visible consequences for viewers is the removal of the live studio audience for the popular panel show Loose Women, a decision that has drawn immediate criticism from its fanbase.
Schedule Cuts and Speculation Over Star's Future
The cuts extend beyond studio space. The schedule for Lorraine has been substantially reduced, now broadcasting for just 30 minutes each day and only for 30 weeks of the year. This significant reduction has prompted widespread speculation that the programme's long-time host, Lorraine Kelly, may be considering her departure from the show.
Furthermore, job losses have impacted support teams across the daytime slate. Hair and makeup departments have been affected, with presenters now required to share resources, a move indicative of the broader belt-tightening across the network.
Mixed Results Amidst the Upheaval
Despite the backstage turmoil, one show appears to be bucking the trend in terms of performance. Good Morning Britain's viewing figures have reportedly improved amidst the changes, suggesting the on-air product remains resilient even as the production environment faces strain.
The overall picture, however, is one of a major broadcaster implementing deep cuts to its daytime portfolio. The combination of smaller studios, reduced broadcast hours, and streamlined support teams points to a strategic effort to reduce costs, but at the reported expense of staff morale and the traditional format of much-loved programmes.
