In a surprising move, ITV has decided not to recommission Rob Brydon's much-hyped 'Gavin & Stacey' quiz show, 'The Floor', after its debut series failed to capture the audience the broadcaster had hoped for.
The programme, which saw Brydon reprise his iconic role as the hapless Uncle Bryn, was a nostalgic trip to Barry Island that brought together cast members for a comedy gameshow format. Despite the immense popularity of the original sitcom, the spin-off's viewing figures were deemed insufficient for a renewal.
A Hopeful Pitch That Didn't Land
Sources indicate that Brydon himself was a passionate champion for the show and had even pitched ambitious ideas for a follow-up series. He was reportedly eager to produce a celebrity special edition, aiming to lure A-list fans of 'Gavin & Stacey' into the contestant's chair. This bold vision, however, was not enough to convince ITV executives to greenlight another run.
The Silence from ITV
The decision appears to have been made quietly, with the show's production company, Tidy Productions, understood to have been informed of ITV's choice. A spokesperson for the channel declined to comment on the reasons behind the axing, a standard practice when a programme doesn't meet performance expectations.
This news will come as a disappointment to fans who enjoyed seeing the beloved characters back on their screens, albeit in a different format. It seems that for now, the future of any 'Gavin & Stacey' related content remains firmly with the BBC, where the main show became a national phenomenon.
