Network 10 has unveiled a new virtual studio in Melbourne, named Studio 1A, which leverages Unreal Engine to create immersive broadcast environments. The studio uses automated cameras and a green screen to place presenters inside a fully rendered, photorealistic newsroom that can be quickly changed for different formats.
The Unreal Engine, known for its high-fidelity graphics in video games and film, allows the broadcaster to produce near-photorealistic visuals on air. While not as complex as game environments, the software enables seamless transitions between news, sport and weather segments without requiring presenters to move.
Automated camera systems work in tandem with the virtual sets, allowing for precise graphics integration and complex shots that were previously impossible. This technology aims to deliver a more engaging viewer experience.
Martin White, VP of News at Network 10, said the studio marks a significant investment in local news. 'Our local 5pm bulletin is up 9% year-on-year across all markets, and we know how important the Melbourne market is,' he explained. 'Victorians love local news, so I’m thrilled we’re able to give them an unparalleled, immersive local news, sport and weather experience with this new technology.'
White added that the studio is just the beginning: 'Our team is at the forefront of news in this country, and this is just a first step.'
