Good Morning Britain's Ben Shephard left co-host Susanna Reid utterly gobsmacked during Thursday's broadcast after dropping a bombshell confession about his new role at TNT Sports.
The veteran presenter, who recently joined the channel's football coverage, revealed he'd kept a significant professional secret from his ITV bosses before making the high-profile move.
"I haven't told anyone this," Shephard began, creating an immediate buzz in the studio. "But before I said yes to TNT, I hadn't actually told anybody at ITV that I'd been asked."
A visibly stunned Reid could only manage an astonished "What?!" as the revelation sank in, mirroring the reaction of viewers at home.
Shephard explained his unconventional approach, stating he wanted to ensure the opportunity was genuinely right for him before discussing it with his long-time employers. The move marks a significant expansion of his broadcasting portfolio into live sports presentation.
The announcement has sparked considerable discussion among media commentators about career moves within the competitive broadcasting industry and how top talent manages multiple high-profile roles.
