The rise of extreme dog grooming, including facials and pawdicures, has prompted warnings from animal charities that such treatments could harm pet welfare. The RSPCA has stated that these practices can frighten and distress animals, and the industry remains unregulated.
Despite concerns, some dog spas argue that treatments are harmless fun if the pet is happy and compliant. Daniela Forshaw, a creative groomer in Essex, suggests that lack of grooming is a bigger issue, leading to infections and matting.
The Pet Industry Federation notes that dog spas cater to owners who humanise their pets, while the Kennel Club attributes the trend to people choosing pets over children. One owner, Vicky Allender, spends £500 monthly on spa treatments for her chihuahuas, including coloured fur and feather extensions, claiming it boosts their confidence.
However, the RSPCA warns that extreme pampering risks treating dogs as accessories rather than sentient beings. The Kennel Club and Dogs Trust echo this, urging owners to prioritise welfare over fashion.
