Meghan Markle's highly anticipated lifestyle brand, American Riviera Orchard, has encountered an unexpected hurdle. The Duchess of Sussex's new venture, which aims to offer home and lifestyle products, is reportedly facing a legal challenge over its name.
What's the Issue?
According to sources, the brand's name may infringe on existing trademarks, potentially forcing Meghan to reconsider her branding strategy. Legal experts suggest that the term 'American Riviera'—referring to Santa Barbara, California—could be problematic due to prior commercial use by other businesses in the region.
Why Does It Matter?
This setback comes at a crucial time for Meghan, who has been carefully building anticipation for the brand's launch. The legal dispute could delay her plans or even require a complete rebrand, which would be a significant blow to her post-royal business ambitions.
Public Reaction
Royal watchers and branding experts have been quick to weigh in. Some see this as a minor stumbling block, while others believe it could signal deeper challenges for the Sussexes' commercial ventures in the US.
What's Next?
Insiders suggest Meghan's team is exploring all options, including potential negotiations with existing trademark holders. However, if no resolution is found, the Duchess may need to pivot quickly to keep her business plans on track.
