Euphoria actress Sydney Sweeney has found herself at the centre of online backlash after starring in a new American Eagle advert featuring Doja Cat's track, accused by some of containing 'satanic' themes.
The commercial, promoting the brand's 'Real Good' jeans, showcases Sweeney in a series of casual yet stylish outfits, set to the beat of Doja Cat's unreleased song 'Attention'. However, it's the musical choice that's drawn criticism rather than the fashion itself.
Religious Imagery Sparks Debate
Critics have pointed to alleged occult symbolism in the song's lyrics and accompanying visuals, with some social media users branding the campaign as 'demonic'. The controversy stems from Doja Cat's recent artistic direction, which has incorporated provocative religious imagery in her music videos and performances.
American Eagle has yet to respond to the criticism, while representatives for both Sweeney and Doja Cat have remained silent on the matter. The backlash highlights the increasing scrutiny celebrities face when associating with controversial artistic content.
Sweeney's Fashion Forward Move
Despite the controversy, the campaign marks another high-profile fashion partnership for Sweeney, who has become a sought-after name in the industry following her breakout role in HBO's Euphoria. The actress has previously collaborated with major brands including Miu Miu and Tory Burch.
Industry analysts suggest the controversy may inadvertently boost visibility for both the campaign and Doja Cat's upcoming album, demonstrating how provocative content often generates significant engagement in today's digital landscape.
