Generation Z has spoken, and their message is clear: music gigs are becoming too expensive. Yet, despite the rising costs, young fans are still flocking to concerts in droves. A recent survey highlights this paradox, revealing the financial strain and emotional pull of live music for today's youth.
The Price of Passion
According to the study, nearly 70% of Gen Z concert-goers believe ticket prices have skyrocketed beyond reasonable levels. From booking fees to dynamic pricing, the hidden costs add up, leaving many fans frustrated. "It's not just the ticket—it's the travel, the merch, the drinks," one respondent noted. "You end up spending way more than you planned."
Why They Keep Coming Back
Despite the financial burden, live music remains a non-negotiable for Gen Z. The survey found that 8 in 10 young fans prioritize gigs over other leisure activities, valuing the irreplaceable energy of live performances. "There's nothing like being in a crowd, singing along with your favourite artist," shared another participant.
The Future of Gigs
As artists and venues grapple with post-pandemic recovery, the survey suggests a growing demand for more affordable options, like smaller venues or early-bird tickets. Some fans are even turning to resale platforms or waiting for last-minute deals. One thing's certain: Gen Z's love for live music isn't fading—but their patience for high prices might be.
