Harry Redknapp has thrown his weight behind a campaign urging England fans to inject fun back into the World Cup, as new research reveals a majority feel international tournaments have become overly serious.
Fans Want More Fun
A study found that 70% of England supporters believe tournaments are too serious, while three in ten think the game is overly commercialised. Many fans miss the vibrant fan culture, personalities, and memorable chants that once defined major tournaments.
To address this, BuzzBallz has launched the ‘Show Us Your (Buzz)Ballz’ campaign, celebrating fans who bring humour, spontaneity, and optimism to the tournament. The brand is giving away 21,866 BuzzBallz to adult fans, a number representing the days since England last won the World Cup.
Optimism Returns with Wins
Pre-tournament negativity fades when England starts winning, with nearly half (45%) admitting to declaring ‘It’s Coming Home’ during a tournament, and 35% believing England could win after just one victory. As Harry Kane and his team enter the biggest World Cup in history as favourites, hopes are high to end 60 years of hurt.
Harry Redknapp, former Tottenham and West Ham manager, is backing the campaign. He said: ‘Tournament football should be about mates, memories and having a laugh. Everyone gets wrapped up in pressure and expectation, but the best moments come when fans enjoy themselves.’
How to Participate
Fans are invited to share photos and videos of creative, funny, and unexpected ways they are enjoying the tournament with BuzzBallz, from matchday traditions to outrageous celebrations. The 21,866 BuzzBallz will be awarded to those who best capture the fun and unpredictability of tournament football. Full details are available on Harry Redknapp’s Instagram account.
