Exhausted Makeup Trend Goes Viral: Why 'Tired Chic' Is Taking Over TikTok
Viral 'Exhausted Makeup' Trend Hits UK TikTok

Move over 'clean girl' aesthetic, there's a new viral beauty trend taking TikTok by storm, and it's all about looking gloriously drained. Dubbed the 'Exhausted Makeup' trend, this look artfully uses cosmetics to mimic the appearance of a sleepless night, turning tiredness into a high-fashion statement.

Originating from South Korea, the trend has found a massive audience in the UK, with the hashtag #ExhaustedMakeup amassing millions of views. It's not about covering up fatigue; it's about strategically enhancing it for a specific, effortlessly cool vibe.

How To Achieve The 'Tired Chic' Look

This isn't your typical 'no-makeup' makeup. The exhausted trend requires a careful application of product to create the illusion of weariness. Beauty influencers are sharing their step-by-step guides to perfect the style.

The key elements include:

  • Dewy, Glossy Skin: A hydrated, almost sweaty-looking base is crucial, achieved with plenty of moisturiser and liquid highlighter.
  • Puffy, Blushed Undereyes: Instead of concealing dark circles, they are emphasised with a wash of pink or peach blush and eyeshadow, creating a just-cried effect.
  • Down-Turned Eyeliner: Eyeliner is applied to droop slightly at the outer corners, enhancing a sad, sleepy expression.
  • Bare-Looking Brows: Brows are brushed up but not filled in heavily, maintaining a natural, slightly unkempt appearance.
  • Blotted, Muted Lips: A stained, blurred lip in a neutral or berry tone completes the 'too tired to care' finish.

Why Is The 'Exhausted' Look So Popular?

Experts suggest the trend's popularity is a form of relatable authenticity. In a world of curated perfection, this look embraces a more human, vulnerable state. It's a rebellion against the pressure to always look bright-eyed and bushy-tailed, instead finding beauty in imperfection and real emotion.

Whether it's a fleeting social media craze or a lasting shift in beauty standards, one thing is clear: in the UK and beyond, it's suddenly very chic to look like you need a strong cup of tea and a long nap.