For generations, Brits have enjoyed the simple pleasure of a 99 Flake nestled in a creamy vanilla ice cream cone. But have you ever stopped to wonder why it's called a '99'? The answer might surprise you.
The Great British Ice Cream Mystery
Contrary to popular belief, the name has nothing to do with the price (it hasn't cost 99p for decades) or the year of invention. The truth is far more interesting.
According to Cadbury, who produce the famous Flake bars, the name originated in Italy in the 1920s when an ice cream salesman added a Flake to his cones. The '99' reportedly refers to the elite guard of the Italian King, numbering 99 men - considered the very best.
How the 99 Conquered Britain
The treat became popular in Britain after Cadbury began producing smaller Flakes specifically for ice cream vendors in the 1930s. The company registered the name '99' in the 1990s, though many independent ice cream sellers still use the term generically.
Today, the 99 Flake remains an iconic part of British summer culture, enjoyed at seaside resorts, parks and ice cream vans across the country. Despite inflation pushing prices well beyond 99p, the name has stuck - a delicious piece of living history.
Fun Facts About Your Favourite Treat
- Cadbury produces about 3.5 million Flakes specifically for ice creams each week during summer
- The perfect 99 requires the ice cream to be slightly soft to insert the Flake
- Some vendors offer 'double 99s' with two Flakes - the ultimate indulgence
