Samie Elishi Secures Major Beauty Deal with W7 Cosmetics
Love Island: All Stars champion Samie Elishi has officially inked a deal to become the new brand ambassador for W7 Cosmetics, a prominent British beauty brand. This partnership marks a significant career move for the 26-year-old influencer as she immerses herself in professional endeavours following her recent split from fellow islander Ciaran Davies and amidst her developing romance with Tyrique Hyde.
From Collaboration to Ambassadorship
W7 Cosmetics had previously collaborated with Samie after her initial appearance on Love Island in 2023, setting the stage for a more substantial role. Discussions for this ambassadorship were already underway with her management team while she was competing in the All Stars villa earlier this year. The brand recognised her potential and influence, leading to this enhanced partnership.
To announce the new alliance, Samie participated in a glamorous photoshoot, showcasing a leggy display in a sophisticated black blazer dress. In another striking image, she wore a pink mesh babydoll dress from Gilda & Pearl, valued at £330. The shoot occurred during her first week back from South Africa and featured her favourite W7 products, including the Golden Glow Drops, Honolulu Bronzer, and Sweet Dreams Overnight Lip Mask.
Exciting Future Projects and Celebrations
Samie expressed her enthusiasm about the role, stating, 'I’m really excited to be the official Ambassador for W7 Cosmetics. I've worked with the brand for around a year now and absolutely love their products, so it felt like the natural next step. The whole team is so lovely and we're really excited to be working on some very exciting product launches together which will be revealed later this year!'
She will celebrate this new partnership with a lavish dinner party in London on Tuesday. Sources indicate that Samie's deal with W7 could expand further, with talks already in progress for her to develop her own product collection slated for release later this year.
Post-Love Island Dynamics and Personal Life
Since winning Love Island: All Stars series three with Ciaran Davies, Samie has been in high demand. However, the couple split just three weeks after securing the £50,000 prize money. Tensions have escalated following Ciaran's recent appearance on the Not My Bagg podcast, where he claimed the relationship became one-sided after Samie met his family in Wales and ended during her New York brand trip.
Samie responded on Instagram, clarifying, 'I want to start off by saying it's actually a bit sad that someone who you once had a lot of respect for and saw in a certain light would go on a podcast and say you said things that you categorically did not. We all know that they're rumours and everyone that knows me knows that them things wouldn't have come out of my mouth.' She emphasised that it is acceptable to end early-stage dating relationships, noting, 'Me and Ciaran were in the very early stages of dating and we got into the real world and it just didn't work.'
Meanwhile, Samie has been growing closer to Tyrique Hyde, a fellow Love Island alum from season ten. The pair have been on several dates and are reportedly planning a trip together. Sources suggest that Samie's connection with Tyrique may have been developing even before her All Stars appearance, with cracks in her relationship with Ciaran appearing shortly after the show concluded due to perceived lifestyle differences.
This ambassadorship with W7 Cosmetics represents a pivotal step in Samie's career, blending her influence from reality television with the beauty industry as she navigates both professional opportunities and personal changes.
