Australian public relations powerhouse Roxy Jacenko was the epitome of Parisian chic this week, demonstrating that true style knows no bounds—not even the practicalities of cycling through a bustling city.
The Sydney-based mogul was photographed effortlessly navigating the streets of Paris, but it was her choice of accessory that spoke volumes. Casually slung on the handlebars of her bicycle was the holy grail of high fashion: an impeccably crafted Hermès Birkin bag.
The Ultimate Status Symbol
The sighting perfectly encapsulates Jacenko's renowned flair for blending business with impeccable style. The Hermès Birkin, famously one of the world's most exclusive and sought-after handbags, is more than an accessory; it's a global symbol of luxury, success, and unattainable elegance for many.
Waiting lists for a new Birkin can span years, with prices often soaring into the tens of thousands of pounds on the secondary market. To see one being used in such a casual, utilitarian manner—as a perfect companion for a simple bicycle ride—is a striking image of modern luxury.
A Working Trip in the Fashion Capital
Jacenko's presence in the French capital is believed to be business-oriented. As the founder and director of the celebrated PR firm Sweaty Betty, her trip likely involves high-stakes meetings and networking within the glamorous world of fashion and branding.
Her choice of transport, however, shows a pragmatic and down-to-earth side to the glamorous executive. Opting for a bicycle over a chauffeured car is not only eco-friendly but also a quintessentially Parisian way to travel, proving her ability to adapt and embrace the local culture.
The entire ensemble—from the coveted handbag to her sleek, all-black cycling attire—was a masterclass in confident, understated elegance. It sent a clear message: for the modern, successful woman, extreme luxury and everyday life are not mutually exclusive.
