The 'Kate effect' has struck again, with a coveted piece from the Princess of Wales's winter wardrobe making a triumphant return. The Jura 100% Yak Wool Cardigan in Coffee, worn by Kate during a surprise visit to Northern Ireland in October, has been fully restocked after swiftly selling out.
The Royal Seal of Approval for a British Brand
During the autumn engagement, the Princess paired her trusted waxed Barbour jacket with this sumptuously soft knit from the emerging UK label, With Nothing Underneath. The choice signalled a subtle but notable shift in her style, embracing a lesser-known brand known for its sustainable and timeless ethos. The cardigan's deep mocha hue, relaxed boxy fit, and ribbed detailing offered a classic countryside aesthetic that admirers were quick to praise on social media, calling it "classic Kate."
Why This Knit Stands Out
More than just a stylish layer, the Jura cardigan is crafted for practicality. Promoted as being "crafted to withstand real weather," its 100% yak wool construction makes it an ideal choice for Britain's changeable forecasts. Its design has drawn immediate comparisons to the Princess's long-time favourite knitwear from high-street stalwart Boden, showcasing her ability to blend accessible pieces with under-the-radar discoveries.
This strategic style move is poised to deliver a significant boost to With Nothing Underneath, highlighting the enduring power of the 'Kate effect' on British fashion brands. The cardigan's return to stock offers fans a limited opportunity to invest in a piece of the royal's off-duty wardrobe.
A Complete Countryside Ensemble
True to form, Kate's October outfit was a masterclass in cohesive country dressing. The Jura cardigan was perfectly complemented by her Barbour Defence Jacket, another staple in her royal wardrobe frequently seen on walks and outdoor engagements. The combination proved that functional, weather-ready pieces can also embody elegant, timeless style, whether in the Cotswolds or on a London street.
With the cardigan now available again in all sizes, shoppers are advised to act quickly. Given its previous sell-out status and the Princess's proven influence, this luxurious yet hardy knit is unlikely to stay on shelves for long.
