The Duchess of Sussex has unveiled a sophisticated new holiday collection for her burgeoning lifestyle brand, American Riviera Orchard, marking another significant expansion since its high-profile launch earlier this year.
Exclusive Festive Offerings
Dubbed the 'As Ever' collection, this limited-edition range features artisanal raspberry jam presented in elegant bespoke packaging, alongside a curated selection of tableware and kitchen accessories perfect for festive entertaining. The collection's aesthetic reflects Meghan's signature California-meets-country-house style, blending rustic charm with sophisticated elegance.
Strategic Brand Expansion
Since its initial debut in March 2024, American Riviera Orchard has demonstrated remarkable growth trajectory, with this holiday collection representing the brand's most significant product expansion to date. Industry observers note the strategic timing aligns perfectly with premium gifting season, positioning the brand to capture luxury holiday shoppers.
The raspberry jam, a standout product within the collection, continues the brand's focus on artisanal food products while introducing festive packaging that maintains the brand's distinctive aesthetic identity.
Building on Early Success
American Riviera Orchard's rapid development since spring has captured significant media attention and consumer interest. The brand's carefully orchestrated rollout has seen products featured by influential tastemakers and celebrity friends, building substantial anticipation for each new collection.
This holiday launch represents not just a seasonal offering but a strategic move to establish American Riviera Orchard as a permanent fixture in the luxury lifestyle market, with insiders suggesting further product categories are planned for early 2025.
