Daily Mail's Fashion Edit: How Editors Curate Your Shopping Links
How Daily Mail Editors Select Their Featured Products

In the fast-paced world of online fashion, the editorial selections you see are rarely accidental. For publications like the Daily Mail, a dedicated team of journalists actively chooses the products that grace their style pages.

The Curated Shopping Experience

Daily Mail journalists select and curate the products that feature on our site. This process involves sifting through countless items to highlight those that align with current trends, quality standards, and reader interest. The result is a carefully assembled edit, designed to inspire and guide the publication's audience.

Understanding the Commission Model

When readers make a purchase via the links provided on the page, the publisher may earn a commission. This is a standard affiliate marketing practice that supports the creation of content. The Daily Mail is transparent about this, stating clearly: "If you make a purchase via links on this page we will earn commission - learn more."

A Snapshot of the Latest Edit

The featured selection showcases a range of wardrobe staples and accessories. The curated list included items such as:

  • Jumper
  • Earrings
  • Shoes
  • Jacket
  • Hat
  • Bag
  • Shirt
  • Skirt
  • Cardigan
  • Boots
  • Dress
  • Coat
  • Tights
  • Sunglasses

The fashion feature also credited the creative team behind its imagery. The model was Santana, represented by Premier model management. The hairstyling was executed by Federico Ghezzi using Bumble and Bumble products, while the makeup artist Jose Bass utilised Dior Forever Foundation and Dior Capture Le Sérum.

This behind-the-scenes look reveals the structured approach to modern digital fashion journalism, where editorial insight and commercial partnerships intersect to create the shopping content readers use daily.