In a remarkable twist of fate that's set to revolutionise the high street beauty scene, 19-year-old Lexi Hughes - who bears an uncanny resemblance to television personality Amanda Holden - has launched her very own skincare line with Superdrug.
The Mirror Image Entrepreneur
The Cheshire-born teenager has become the talk of the beauty world after developing a complete skincare collection that promises professional-grade results at accessible prices. What makes her story even more compelling is her striking similarity to Britain's Got Talent judge Amanda Holden, a comparison that has followed her since childhood.
'People have always stopped me in the street to say I look like Amanda,' Lexi revealed during the launch. 'It's been quite surreal growing up with that, but now I'm channeling that recognition into building my own brand.'
Skincare for the TikTok Generation
Lexi's range, developed specifically for Superdrug, addresses the skincare concerns of her generation while maintaining affordability. The collection includes:
- Gentle cleansing balms that melt away makeup
- Hydrating serums packed with active ingredients
- Lightweight moisturisers suitable for sensitive skin
- Targeted treatments for common teenage skin concerns
'I wanted to create products that actually work for young people without costing a fortune,' Lexi explained. 'So many of my friends were spending their part-time job wages on expensive skincare that wasn't even formulated for their age group.'
From Social Media to Superdrug Shelves
The business-savvy teen leveraged her social media presence and understanding of Gen Z shopping habits to secure the partnership with one of Britain's leading health and beauty retailers. Her TikTok following, built around skincare advice and lifestyle content, demonstrated there was substantial demand for quality products at the right price point.
Superdrug's beauty buyer commented: 'Lexi brought something genuinely fresh to the table - not just another celebrity endorsement, but real expertise from someone who understands exactly what her generation wants from skincare.'
The Future of Affordable Beauty
With her collection now available in Superdrug stores nationwide and online, Lexi joins a growing movement of young entrepreneurs reshaping the British beauty landscape. Her success story proves that in today's market, authenticity and understanding your audience can be just as valuable as celebrity status.
As for the ongoing comparisons to Amanda Holden? Lexi takes them in stride: 'If looking like Amanda helps get people to try my products, that's wonderful. But I'm confident the quality will keep them coming back.'
