The Beckham family's festive season has been rocked by a very public social media snub, as Brooklyn Beckham blocked his mother Victoria, father David, and brother Cruz on Instagram. The dramatic move comes amid a reported deterioration in the relationship between Victoria and Brooklyn's wife, Nicola Peltz. However, in a contrasting twist, Victoria Beckham has found a new protégé in Cruz Beckham's girlfriend, singer-songwriter Jackie Apostel.
A New Protégé in the Spotlight
Victoria Beckham, 51, is said to be "a massive fan" of Jackie Apostel, who began dating her youngest son, Cruz, in the summer of 2024. The former Spice Girl, who has built a formidable fashion and beauty empire from the ground up, has reportedly taken a keen interest in shaping Jackie's burgeoning career. A source close to the family revealed: "Victoria has been a massive fan of Jackie since the start and always saw her potential. She was so keen to help her become a well-known name in the industry."
Since being introduced to the Beckham circle, Jackie's profile has risen meteorically. Victoria personally introduced the 30-year-old influencer to Clare Goodwin, founder of the prestigious PR agency CGC Global. The agency, which represents luxury brands like Hermès Beauty and Diptyque, has been instrumental in elevating Jackie's status, securing her collaborations with top-tier names.
Jackie Apostel's Meteoric Rise as an Influencer
The strategic mentorship has clearly paid dividends. Jackie Apostel's online following has nearly doubled since she started dating Cruz, and in just the last two months she has gained an additional 30,000 Instagram followers, bringing her total to 192,000. While this still trails Cruz's 2.1 million followers, her commercial appeal has skyrocketed.
Industry experts now estimate she can command up to £10,000 for a single sponsored post. Her portfolio of brand collaborations reads like a luxury index, including major deals with Dior, Burberry, Jimmy Choo, Pandora, Adidas, ASOS, Fendi, and Harrods. The most significant endorsement of her place within the Beckham inner circle, however, is her collaboration with Victoria Beckham Beauty itself.
Family Rift and a Son's Defence
The warmth of this new relationship stands in stark contrast to the ongoing family tensions. The feud reportedly spilled into the open this week when Brooklyn Beckham, 26, blocked his immediate family on Instagram. The trigger is believed to be Victoria liking a social media post that was critical of her eldest son. Cruz Beckham, 20, has since jumped to his parents' defence following Brooklyn's social media snub.
As Victoria Beckham's own business demonstrates—with reports that one of her eyeliners now sells every 30 seconds—she understands the power of influence better than most. By channelling her expertise into guiding Jackie Apostel's career, she has forged a strong new bond even as an older one appears to fracture. The dynamics within one of Britain's most famous families continue to evolve, both on and offline.
