Hollywood actress Sydney Sweeney has found herself at the centre of an unexpected controversy after resurfaced comments from American Eagle's CEO Jennifer Foyle went viral across social media platforms.
The Controversial Remarks
In a recently unearthed interview from 2022, Foyle made surprising statements about the Euphoria star, who previously served as a brand ambassador for the American Eagle sub-brand Aerie. The CEO bluntly stated she didn't find Sweeney 'that pretty or talented' and questioned the casting decision.
'I was like, why her?' Foyle remarked in the interview, adding that she 'didn't get it' when marketing executives presented Sweeney as their chosen ambassador.
Sweeney's Powerful Response
The 26-year-old actress didn't remain silent about the criticism. Taking to Instagram, Sweeney shared a compilation video showcasing her successful Aerie campaigns alongside a pointed caption.
'I'm just sitting here trying to figure this out,' she wrote, before delivering her punchline: 'But I'm happy to be the brand's most successful campaign, and an ambassador who helped spread the message of body positivity and encouraged young women to love themselves.'
Social Media Backlash
The internet quickly rallied behind Sweeney, with fans and critics alike condemning Foyle's remarks as unprofessional and unnecessarily harsh. Many pointed out the irony of the CEO criticising someone who had delivered what market analysts confirmed was the brand's most successful campaign.
The timing proved particularly awkward as Sweeney continues to enjoy rising Hollywood success, with recent standout roles in hit series like Euphoria and The White Lotus, along with several major film projects.
Industry Implications
This incident raises questions about executive professionalism in the fashion industry and how brands navigate relationships with celebrity ambassadors. The public nature of Foyle's criticism represents a significant departure from typical industry diplomacy.
As the story continues to circulate online, it serves as a reminder of the powerful voice social media provides public figures when responding to industry criticism.
