In a refreshingly honest glimpse behind the polished facade of influencer life, Stacey Solomon has revealed the surprisingly DIY reality of creating content for her latest business venture. The Lush founder and television personality took to social media to share how she single-handedly shot the campaign for her newest Rehab product while enjoying a boat trip on Italy's stunning Lake Como.
The reality star turned entrepreneur demonstrated that even multi-million pound brands sometimes rely on good old-fashioned self-shooting, as she balanced on the boat to capture the perfect shots of her haircare product against the breathtaking alpine backdrop.
'Just me, myself and I on a boat trying to get the content,' Solomon confessed to her followers, showcasing the less-than-glamorous side of being a modern business owner and content creator.
The Making of a Modern Campaign
Rather than the typical entourage of photographers, stylists and assistants that usually accompany celebrity photoshoots, Solomon proved that sometimes the most authentic content comes from going solo. Her behind-the-scenes revelations highlight the evolving nature of brand marketing in the digital age, where authenticity often trumps professional production values.
From TV Star to Business Mogul
Since finding fame on The X Factor, Solomon has successfully transitioned into a formidable businesswoman with her Rehab product line forming part of her growing empire. Her willingness to share the unvarnished truth about product promotion resonates strongly with her audience, who appreciate the transparency about the work that goes into creating seemingly effortless social media content.
The Lake Como setting provided a spectacular natural studio for the impromptu photoshoot, though Solomon's confession serves as a reminder that even in idyllic locations, the life of an influencer-turned-entrepreneur involves plenty of hard work and multitasking.
