The Duchess of Sussex is planning to expand her As Ever lifestyle brand beyond jams and flower sprinkles, with new hospitality services that could include hotels and restaurants, according to documents obtained by Page Six.
As Ever will add “hospitality services in the nature of provision of food and drink” and “hospitality services in the nature of provision of temporary accommodation” to its business, the filings show.
The news comes less than a week after Meghan announced that some of As Ever’s most sought-after products would be restocked. Items from the first launch in April, including $15 Flower Sprinkles and $14 Raspberry Spread, sold out in less than an hour.
In an interview with Fast Company, Meghan said she planned to “assess” new avenues for the brand and take “a step back” to gather data. “My heart is very deeply in my home... you can then imagine different verticals coming out of that,” she said, adding that fashion is a category she plans to explore “down the line.”
Speaking on her podcast Confessions of a Female Founder, Meghan admitted she was unsure what to do after products sold out in 45 minutes, leading her to pause production and consider customer experience.
