Netflix has unveiled its official viewing statistics for the latter half of 2025, delivering a sobering assessment of Meghan Markle's foray into lifestyle television. The Duchess of Sussex's series, With Love, Meghan, which debuted in March 2025, has registered alarmingly low audience numbers, casting serious doubt on its continuation.
Dismal Ratings Paint a Bleak Picture
The data from the streaming giant's engagement report indicates a stark decline in viewer interest. The show's second season, which aired in August 2025, was ranked as the 1,224th most-watched programme on Netflix between July and December. It accumulated just 2 million views and 9.7 million hours viewed during that period.
A subsequent holiday special, With Love, Meghan: Holiday Celebration, premiered on December 3rd, fared only marginally better. It secured the 1,022nd position overall, with 2.4 million views and 2.3 million hours viewed. These figures represent a significant underperformance for a high-profile production featuring a former senior royal.
Insiders Suggest Series Cancellation Looms
In light of these grim metrics, sources close to the production have indicated that the future of the series is now in serious jeopardy. An insider revealed to Page Six that With Love, Meghan will not be renewed for a third season as a series format.
The source stated, "It's not returning as a series. There have been conversations about holiday specials, but there's nothing in the works yet." They added that Meghan is expected to pivot her focus, with similar content appearing in a "more bite-sized" format on her social media channels to promote her lifestyle brand, As Ever.
Expert Analysis Points to Fundamental Flaws
Jennie Bond, a former BBC royal correspondent, has analysed the show's struggles, suggesting Meghan underestimated the challenges of breaking into the competitive reality lifestyle television arena. "I think it just goes to prove that making a successful TV series is not as easy as she might have thought," Bond told the Mirror.
Bond identified a critical issue: a lack of originality in a saturated market. "The trouble is that this is a saturated market. Cooking, chatting, style tips etc are commonplace on social media, as well as on TV. There was nothing original about the show," she explained.
She further noted that Meghan, while a pleasant presenter, failed to offer a unique selling point beyond her royal connection—a connection that was barely utilised, with Prince Harry making scarce appearances. The decision not to film in the couple's own home also deprived viewers of the coveted behind-the-scenes glimpse into their domestic life.
Potential Pivot to the As Ever Brand
With the television venture faltering, Jennie Bond believes Meghan may find greater success by concentrating her efforts on her As Ever lifestyle brand. "I think she'd probably be better going back to her first craft, acting or concentrating on her As Ever brand – which appears to be showing signs of potential success," Bond remarked, while acknowledging that official sales figures for the brand remain unpublished.
The As Ever brand, which sells jams, honey, teas, and recently expanded into homewares like candles, has elicited mixed reactions. A recent Valentine's Day promotional activity, which teased a new product drop only to reveal a simple restock of raspberry spread, sparked frustration among some followers on social media, with critics accusing the venture of lacking effort and innovation.
The confluence of poor Netflix ratings, expert criticism over unoriginal content, and mixed consumer reception for her commercial brand presents a significant challenge for the Duchess as she seeks to establish her post-royal career in the public eye.
