The simmering tension between two of Love Island's most outspoken stars has erupted into a full-blown social media war, with Maura Higgins launching a stunning attack on Olivia Attwood, accusing her of building a 'copycat career'.
The Instagram Story That Started It All
Higgins, 33, took to her Instagram Stories in a fiery outburst that sent shockwaves through the reality TV community. The Irish beauty didn't hold back as she directly called out Attwood, claiming the former I'm A Celebrity contestant has been systematically replicating her career moves and business ventures.
'It's giving copycat career,' Higgins wrote in the since-deleted post that screenshots have preserved across social media platforms. The pointed remark immediately set tongues wagging among their combined 4.5 million followers.
A Rivalry Years in the Making
This isn't the first time bad blood has surfaced between the two reality television powerhouses. Their feud dates back to their time on the hit ITV2 dating show, where both women established themselves as fan favourites for their no-nonsense attitudes and sharp wit.
Industry insiders suggest the tension stems from competing for similar television opportunities and brand partnerships in the highly saturated reality star market. Both women have successfully transitioned from Love Island contestants to established television personalities with multiple presenting roles.
Parallel Career Paths Fuel Speculation
The timing of Higgins' outburst appears significant, coming as both women have been expanding their media portfolios. Attwood recently launched her own documentary series while Higgins has secured several high-profile presenting gigs.
Observers note several overlapping career moves that may have prompted Higgins' frustration:
- Similar television presenting roles
- Competing fashion and beauty collaborations
- Parallel podcast ventures
- Overlapping brand endorsement deals
Fan Reactions Divide Social Media
The dramatic accusation has sparked fierce debate among fans, with social media platforms becoming battlegrounds for supporters of both camps.
'Maura has every right to call out someone stealing her hustle,' one fan tweeted, while another countered, 'Olivia was building her brand long before this drama - this feels calculated.'
As screenshots continue to circulate and speculation mounts, neither woman has made further public statements. However, industry experts predict this public spat is unlikely to fade quietly, with both women known for their fierce determination and unwillingness to back down from confrontation.
The ball now appears to be in Attwood's court as fans await her response to these serious allegations of career imitation.
