At 67, Madonna continues to defy expectations and push boundaries, starring in a new, sexually charged advertising campaign for Dolce & Gabbana's iconic fragrance, The One. The provocative visuals mark the scent's 20th anniversary and have immediately sparked conversation for their unabashedly raunchy content.
A Provocative Visual Narrative
The campaign, lensed by renowned Turkish photographer Mert Alas, presents a narrative of desire and control. Madonna appears in a series of intimate scenes, initially clad in a plunging mini-dress, her gaze pointedly directed at the crotch of a younger male model. The scenario escalates as she is seen seductively sketching the same model while he stands completely nude before her.
The storyline culminates in a bedroom scene featuring the pop icon and two male models. This sequence incorporates elements of lingerie, suspenders, and blindfolds, leaving little to the imagination. In another shot, channelling the fervour of her classic hit 'Like a Prayer', Madonna is depicted on her knees.
Personal Life Echoes Art
Madonna's on-screen chemistry with younger men mirrors her personal life. She is currently in a relationship with 29-year-old footballer Akeem Morris. The pair first connected during a Paper Magazine shoot in 2022, but romance rumours only solidified in 2024 when she featured him on her Instagram during Fourth of July celebrations.
All six of Madonna's children—Lourdes, 29, Rocco, 25, David, 20, Mercy, 19, and twins Stella and Estere, 13—have reportedly met Morris. The singer and her boyfriend celebrated Hanukkah with the twins last year. This relationship followed a brief 2023 fling with professional boxer Joshua Pepper.
New Music and a Major Label Return
Beyond the headline-grabbing campaign, Madonna is embarking on a significant new professional chapter. She has reunited with her former label, Warner Records, to work on a new studio album. This will be her first since 2019's 'Madame X'.
In a statement, Madonna hinted the project would serve as a sequel to her acclaimed 2005 record 'Confessions on a Dance Floor'. She expressed her happiness at returning to Warner, stating she looks forward to "making music, doing the unexpected while perhaps provoking a few needed conversations."
Warner Records welcomed her back enthusiastically, calling Madonna "the blueprint" and "the ultimate cultural juggernaut." The campaign itself also introduces new products: The One Eau de Parfum Intense and The One for Men Parfum, alongside a refreshed version of The One for Men Eau de Parfum.
True to form, Madonna uses both her art and her commercial ventures to challenge norms and command attention, proving her cultural influence remains as potent as ever.
